Major events
A hundred peoplefor Saturday night.
Running a major event takes coordination and the ability to adapt in real time. One single contact for logistics and staff, from the warehouse to the point of service.
What we handle
- Warehouse logistics and distribution
- Selection and management of operational staff
- Organisation of flows and activities across the area
- Coordination between suppliers, logistics hubs and service points
Together with UP Logistica
A major event is not a people problem or a logistics problem: it is both at once. With UP Logistica we cover the whole chain, from the warehouse to the serving points, and whoever is organising deals with one partner instead of two who blame each other.
Where we have already done it
Rome Jubilee 2025
- Over 6 million meals distributed
- More than 1 million people served
Together with UP Logistica: they ran the supply chain, we selected the warehouse and distribution staff.
Milano-Cortina 2026
- Over 150,000 meals served
- Olympic Village, Unipol Dome, Fiera Rho
- Service running 24/7 for 60 days
Serving athletes, staff and volunteers, with logistics and personnel managed as one.
Five reasons
- 01A single partner for logistics and staff
- 02Proven with complex events
- 03Fast service activation
- 04Continuous operational oversight
- 05Tailored solutions, not off the shelf
Tell us about the event
Dates, numbers, venues: from there we build the team and the plan.
For events, write to marketing@upholding.it